Ambev . Skol Turn the Music ON
Skol Music Pass and Turn the Music ON campaing visual assets
Skol is the official beer for music lovers. She sponsors the biggest festivals in the country, lots of cool parties and independent artists. To promote all of this, we launched the TURN THE MUSIC ON concept. An integrated campaign that featured several pieces, including a special passport that gave unlimited access to the brand's entire musical universe and a digital platform where people could measure their musical affinity with their friends.
Agency / Client _
F/Nazca Saatchi & Saatchi
Ambev
Animation: Estevão Puggina
Creative Director: Theo Rocha
Art Direction: Fabiano Higashi
Copywriter: André Brandão
SKOL MUSIC ON
In partnership with Spotify, Theo Rocha, Fabiano Higashi and André Brandão created Skol Music ON: a platform that measures your musical affinity with your friends. By giving a simple facebook connect you could select one or more friends to match. The algorithm then created a personalized playlist, with songs that the two could enjoy together (analyzing preferred genres, artists and moods).
