90" Tutorial film for promotional ab-inbev "Skol Folia" Carnival promo - season 2.
Skol started “Operation Skol Folia” and launched an awesome commercial! Dubbed “Training”, the advertisement shows a general putting several revelers to train for the party. The idea of this 1st video is to invite the brand's fans to sign up for the promotion that will promote a “general” for the Carnival of some of the main carnival cities in the country, Salvador, Recife/Olinda, Ouro Preto, São Luís do Paraitinga and Florianópolis.
Agency / Client_
F/Nazca Saatchi & Saatchi
AB-inbev
Motionhand _
Creative Direction, script, storyboard, Animation,
Compositing, Visual Effects, and Post-production.
Direction: Estevão Puggina
Animation & Compositing:
Estevão Puggina, Cleber Bordin, Arthur Siqueira
Art & Illustration: André Maciel, Mauro Olivas, Gisele Oshiro
_ creatives _
creative director: theo rocha
Art Direction: Fernando Lanças
Copywriter: André Brandão
thank you!

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