Series of Social Advertising, a daily work for various brands.
Animated advertising on social media platforms like Instagram, Facebook, and others has become a powerful brand tool. Animated ads grab attention more effectively than static images. The motion captures the eye, making viewers more likely to stop scrolling. Many platforms encourage users to interact with the ad by clicking, swiping, or reacting, which builds a two-way relationship between brand and consumer.
Motion-designed ads allow brands to convey complex stories and emotions within seconds, which can resonate more deeply with audiences. Brands can use unique colors, characters, and styles in animations, creating a distinct visual identity that helps viewers remember them.
Social platforms often prioritize animated or video content in users’ feeds, meaning animated ads are likely to get more exposure than still images, and almost all platforms offer precise targeting options, meaning brands can tailor animated ads to specific demographics or user interests, increasing their relevance and effectiveness. And finally, for data purposes animated ads on social media come with real-time analytics. Brands can track engagement metrics and see which ads are most effective, allowing for quick optimization.
Sometimes is nice, others not, beautiful or ugly
That's the REAL EVERY DAY SOCIAL ADS!
That's the REAL EVERY DAY SOCIAL ADS!
Motion Design & Animation: Estevão Puggina
BECKS
TOYOTA
CHUCKY JASON
OPPO
PINA
D&AD
GYMAPSS
QUAKER
PEPSICO
NUBANK
VINNI
RICARDO ALMEIDA
TOYOTA TUNDRA
SUPERSONICA
BURGER KING
HUMGRY HOWIES
HUGGIES
DORITOS
SOL DE JANEIRO
FLASH APP
QUALICORP
CLARO MOBILE
And there is more!
But you know it... it would take a life to list them all here.
We love special projects, beautiful designs, and great ideas, but sometimes,
it's just Social Ads trying to be their best in the 5-second showoff days
We love special projects, beautiful designs, and great ideas, but sometimes,
it's just Social Ads trying to be their best in the 5-second showoff days
Thank you!
