Video Manifesto and SHowcase for OAB (BAR) LGBTQIA+ "the Pride Constitution"
Brazil has one of the world's largest LGBTQIA+ populations, with more than 20 million people – or almost 10% of the country's total identifying as part of the community.
However, it is also the country with the worst rate of violence against this population, with a death recorded every 19 hours. Despite the approval by the Federal Supreme Court of the bill that classifies homophobia as a crime, on June 13, 2019, the situation has not improved much ever since. According to a survey by the Folha de S.Paulo newspaper, 92.5% of the LGBTQIA+ population reports that violence has increased.
In order to reinforce the government's commitment to protecting its citizens and the sovereignty of the Brazilian Constitution, São Paulo's Brazil Bar Association's (OAB-SP) Diversity Commission released this week the Pride Constitution. Created by the SunsetDDB agency, the project uses the design and colors of the LGBTQIA+ flag to highlight that the Brazilian Constitution already has several rights that should protect this population, but these are unknown to and violated by a significant portion of the Brazilian population and government.
_ Agency _
SunsetDDB
SunsetDDB
_ Client _
OAB (BAR Association)
OAB (BAR Association)
_ Awards & Nominees _
Cannes Lions: 1x Gold statuette, 2x Bronze statuettes (2021)
El Ojo: 1x Oro El Ojo Design. 1x Oro El Sustentable
El Ojo de Iberoamerica 2x Gold, 1x Silver
Cannes Lions: 1x Gold statuette, 2x Bronze statuettes (2021)
El Ojo: 1x Oro El Ojo Design. 1x Oro El Sustentable
El Ojo de Iberoamerica 2x Gold, 1x Silver
_ Motionhand _
Animation and Motion Direction, Animation, Compositing,
Type Motion, visual effects, and Post-Production.
Animation and Motion Direction, Animation, Compositing,
Type Motion, visual effects, and Post-Production.
Animation direction: Estevão Puggina
Animation, Type Motion: Estevão Puggina
Compositing, Visual effects: Estevão Puggina
Animation, Type Motion: Estevão Puggina
Compositing, Visual effects: Estevão Puggina
_ Creatives _
Creative Director: Marilu Rodrigues
Art Direction & Designer: Felipe Revite
Copywriters: Filipe Rosado and Kiko Borger
Creative Director: Marilu Rodrigues
Art Direction & Designer: Felipe Revite
Copywriters: Filipe Rosado and Kiko Borger
_ Executive Producers _
Giuliano Springhetti and Rodrigo Luchini
Giuliano Springhetti and Rodrigo Luchini
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/32e061f0-b37c-4981-8b34-548f0a5c4aee_rw_1200.png?h=43b59bbcc7a27eb83cb1f6ab571cced0)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/392d499a-f7e2-43bc-9d2d-dea7f72be31c_rw_1200.png?h=1ff65fe13799bcbf554121faff8a210f)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/2a823cf9-0d13-4a46-b669-876e62999fb1_rw_600.png?h=83251b1948dbe752be7f73366c592b97)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/3b299403-ca24-4cde-bb8d-b01e07e312c3_rw_600.png?h=4a3ad873ffa9e8e91aee25955da93512)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/79571b05-586f-46a4-bf6a-bbd2a513e70b_rw_1920.gif?h=e156c56ebdcd506421ba2cae15a25d32)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/6d91f6a0-7451-4542-9fce-edcb15752290_rw_1920.jpg?h=f4b17975fed6560b950cf53ec6a287e0)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/e763c1ec-7d25-402c-9184-9305dc50d673_rw_1920.jpg?h=fd41f570ff93ae509bde1beb7f5cc11b)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/8d905c7d-6cc6-43c5-b363-08fd85361ad7_rw_1920.jpg?h=efa635cb65fc7ad3d0c8d1c55436920d)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/035bb8a2-0b2c-4a88-a54b-29d45823e002_rw_1920.jpg?h=8168213d94e1df09b719a515ba183c71)
![](https://cdn.myportfolio.com/ff6bcbfa-e37f-4d36-8281-f18aab30a2ef/b9fb6580-27fe-499f-9b33-11c4fa097577_rw_1920.gif?h=ec20f5b76b42219edd6d6ec9f137a31d)
thank you!