OAB (BAR) . "Pride Constitution" LGBTQIA+

Sunset DDB . LGBTQIA+ "Pride Constitution" Manifesto + Video Showcase

Video Manifesto and SHowcase for OAB (BAR) LGBTQIA+ "the Pride Constitution"

Brazil has one of the world's largest LGBTQIA+ populations, with more than 20 million people – or almost 10% of the country's total identifying as part of the community.

However, it is also the country with the worst rate of violence against this population, with a death recorded every 19 hours. Despite the approval by the Federal Supreme Court of the bill that classifies homophobia as a crime, on June 13, 2019, the situation has not improved much ever since. According to a survey by the Folha de S.Paulo newspaper, 92.5% of the LGBTQIA+ population reports that violence has increased.

In order to reinforce the government's commitment to protecting its citizens and the sovereignty of the Brazilian Constitution, São Paulo's Brazil Bar Association's (OAB-SP) Diversity Commission released this week the Pride Constitution. Created by the SunsetDDB agency, the project uses the design and colors of the LGBTQIA+ flag to highlight that the Brazilian Constitution already has several rights that should protect this population, but these are unknown to and violated by a significant portion of the Brazilian population and government.

_ Agency _
SunsetDDB

_ Client _
OAB (BAR Association)

_ Awards & Nominees _
Cannes Lions: 1x Gold statuette, 2x Bronze statuettes (2021)
El Ojo: 1x Oro El Ojo Design. 1x Oro El Sustentable
El Ojo de Iberoamerica 2x Gold, 1x Silver

_ Motionhand _
Animation and Motion Direction, Animation, Compositing,
Type Motion, visual effects, and Post-Production.

Animation direction: Estevão Puggina
Animation, Type Motion: Estevão Puggina
Compositing, Visual effects: Estevão Puggina

_ Creatives _
Creative Director: Marilu Rodrigues
Art Direction & Designer: Felipe Revite
Copywriters: Filipe Rosado and Kiko Borger

_ Executive Producers _
Giuliano Springhetti and Rodrigo Luchini

thank you!

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