Video Manifesto and SHowcase for OAB (BAR) LGBTQIA+ "the Pride Constitution"
Brazil has one of the world's largest LGBTQIA+ populations, with more than 20 million people – or almost 10% of the country's total identifying as part of the community.
However, it is also the country with the worst rate of violence against this population, with a death recorded every 19 hours. Despite the approval by the Federal Supreme Court of the bill that classifies homophobia as a crime, on June 13, 2019, the situation has not improved much ever since. According to a survey by the Folha de S.Paulo newspaper, 92.5% of the LGBTQIA+ population reports that violence has increased.
In order to reinforce the government's commitment to protecting its citizens and the sovereignty of the Brazilian Constitution, São Paulo's Brazil Bar Association's (OAB-SP) Diversity Commission released this week the Pride Constitution. Created by the SunsetDDB agency, the project uses the design and colors of the LGBTQIA+ flag to highlight that the Brazilian Constitution already has several rights that should protect this population, but these are unknown to and violated by a significant portion of the Brazilian population and government.
_ Agency _
_ Client _
OAB (BAR Association)
Awards & Nominees _
Cannes Lions: 1x Gold statuette, 2x Bronze statuettes (2021)

El Ojo: 1x Oro El Ojo Design. 1x Oro El Sustentable
El Ojo de Iberoamerica 2x Gold, 1x Silver
_ Motionhand _
Animation and Motion Direction, Animation, Compositing, 
Type Motion, visual effects, and Post-Production.
Animation direction: Estevão Puggina
Animation, Type Motion: Estevão Puggina
Compositing, Visual effects: Estevão Puggina

_ Creatives _
Creative Director: Marilu Rodrigues
Art Direction & Designer: Felipe Revite
Copywriters: Filipe Rosado and Kiko Borger 
_ Executive Producers _
Giuliano Springhetti and Rodrigo Luchini
thank you!

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