Film for Leica "HOSTAGE OF MEMORY"
World Photography Day - August 19
World Photography Day - August 19
This campaign stresses the importance of registering one’s own life, thus avoiding becoming a hostage of human memory. When it comes to reliving a special moment, photography is faithful to the details, while memory distorts, mutilates, and even kidnaps the facts.
_ Agency _
F/Nazca Saatchi & Saatchi
F/Nazca Saatchi & Saatchi
_ CLIENT _
LEICA
LEICA
_ Awards & Nominees _
D&AD: 2x wood pencils
OneShow: 2x merits
CCSP: 1x gold, 1x silver, 1x bronze, 4x merits
D&AD: 2x wood pencils
OneShow: 2x merits
CCSP: 1x gold, 1x silver, 1x bronze, 4x merits
_ Motionhand _
Motion Direction, 3D Animation, Compositing,
visual effects and post-production.
Motion Direction, 3D Animation, Compositing,
visual effects and post-production.
Animation Direction, 3D/2D Animation: Estevão Puggina
Compositing, Visual effects, Post-production: Estevão Puggina
3D model C4D: Mauro Olivas
Compositing, Visual effects, Post-production: Estevão Puggina
3D model C4D: Mauro Olivas
_ Creatives _
Creative Directors: Rodrigo Castellari and Pedro Prado "Papito"
Art Director: André Fukumoto
Copywriter: Charles Faria and Luiz Brodo
Creative Directors: Rodrigo Castellari and Pedro Prado "Papito"
Art Director: André Fukumoto
Copywriter: Charles Faria and Luiz Brodo
Thank You!
