Film for Leica "HOSTAGE OF MEMORY" World Photography Day - August 19
This campaign stresses the importance of registering one’s own life, thus avoiding becoming a hostage of human memory. When it comes to reliving a special moment, photography is faithful to the details, while memory distorts, mutilates, and even kidnaps the facts.
_ Agency _
F/Nazca Saatchi & Saatchi
_ CLIENT _
LEICA
Motionhand _
Motion Direction, 3D Animation, Compositing,
visual effects and post-production.
animation Direction, 3D/2D Animation: Estevão Puggina
Compositing, visual effects, Post-production: Estevão Puggina
3D MODEL C4D: Mauro Olivas
_ Creatives _
Creative Directors: 
Rodrigo Castellari and Pedro Prado "Papito"
Art Director: André Fukumoto
Copywriter: Charles Faria and Luiz Brodo

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