AbInbev . Operation Skol Folia (season 1)
90" Tutorial film for promotion "Skol Folia" Carnival promo - season 1.
One of the biggest carnival operations ever carried out by a beer brand. The promotion, which was a partnership between Bullet and F/nazca, aimed to find the 12 revelers deserving to invade the 5 best carnivals in Brazil in 5 days, by air, land and sea. The mechanic was a real race on social media and involved more than 2 million participants. In addition to invading the best cabin carnivals, the winners had at their disposal a jet, a ship and a fleet of jeeps to travel to cities such as Recife, Olinda, Ouro Preto, Salvador and Rio de Janeiro.
Agency / Client _
F/Nazca Saatchi & Saatchi
Creative Direction, Script, Storyboard, Production, Editing and Post-production and Visual Effects.
Direction & Producer: Estevão Puggina
Creative Direction: Theo Rocha
Photography & Editing: Márcio Leitão
Art & Illustration: Mauro Olivas
Art Direction: Fernando Lanças
Copywriter: André Brandão