OHH Quaker "LIFE FROM wHITHIn" LOGO REBRAND launch  CAMPAING
Quaker Oats provides many benefits to a person's body and well-be-ing/ No wonder it's called a "super food". But in general, people have trouble envisioning cause and effect in the long run. Especially when the results tend not to be highly visual.
To use technology to literally show people what their future could look like if they started taking care of their health and well-being, starting by eating Quaker Oats on a regular basis.
To achieve it we created the concept "Change your life from within" to show people what their future could look like if they started taking care of their health - starting with Quaker.
_ agency _
Almap bbdo
_ Client _
quaker
_ motionhand_
animation and compositing: estevão puggina
account & producer: rafael leme
_ artwork _
illustration and cel animation: fabio vido

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